I’m passionate about five things in life: my family, my friends, my pooch, my work and my gadgets. And not always in that order. This is a place where I’ll share my successes (and failures) as I bring these passions together.
When I’m not helping friends set up their AppleTV (easy), teaching my in-laws the meaning of a meme (not so easy) or figuring out a safe way for my kids to use social media (very hard), I drive innovation and solve communication challenges through creative uses of technology. I’m what’s commonly known as a Creative Technologist. Or more simply, a geek with artistic sensibilities.
Professionally, I lead Brand and Communications for Softchoice, one of the largest IT solutions and managed services providers in North America.
I also write TheSocialWhat.com, a resource providing practical, tactical social media advice for organizations looking to improve employee and client relationships using social media.
I’m honoured to be a member of the Board of Directors for White Ribbon, the world’s largest movement of men and boys working to end violence against women and girls and promote gender equity. I currently chair our Marketing Communications committee.